Marketing Tips

Occasionally I stumble on very straightforward, simple articles with information that I think can truly benefit small business owners. There is a lot of information out there, but small business owners rarely have the time to weed through it all, nor do they always know what to look for exactly. So I have compiled some of my favorite articles here.

Display #
#	Web Link	Hits
1	(SiteProNews.com) Internet Marketing Tips for Small Businesses A brief list of highly effective strategies for marketing on the Internet (By Stephen Nelson (c) 2009).	179
2	(Toolkit.com) Outsourcing Marketing Communications/PR Strategy in a Slowing Economy Article touching on the benefits of working with smaller marcom organizations as opposed to large, fancy downtown marketing firms (By Jon Boroshok 2008).	190
3	(SiteProNews.com) 7 Basics of Good Web Design When working with small business owners on their web site, I often find that they have a rather unfavorable list of wants - things such as splash pages and music. Perhaps their friend's site has that and they think it "looks cool". They don't always consider if the features are truly effective though. Therefore, this article is a great read before beginning any web project.	203
4	(Biznik) Social Media 101 - Learning the Basics An excellent, straightforward article explaining the social media craze and the various strategies available to accommodate the unique goals of each individual.	218
5	(SitePoint) How to Create the Right Avatar for You and Your Brand We all know that people typically draw an impression of you the instant they see you (before even shaking your hand and hearing you speak). So if an avatar is essentially your face on the web, then why do so many people give so little thought to their avatar? Here's a great article that spells out what I think would be simple common sense, but apparently isn't.	168
6	(.DocStoc) Facebook Insider's Guide to Viral Marketing Marketing on Facebook has to be one of the easiest ways to reach the masses without having to spend a dime...well, unless you want to reach even more! This document tells you how to do it.	248